Ultra personalised over one-size-fits-all

Gone are the days of booking the same trip as everyone else: the travel industry is moving towards hyper individuality on a grand scale. Specialist tours have emerged to serve specific life stages and situations over the last few years, from divorce and grief to menopause retreats, marriage retreats and even niche interest trips like racket sport holidays and insect enthusiasts tours. For Bina, this shift reflects how we now experience time. "Life has become an infinite scroll, with fewer rituals and rites of passage," she says. "Things like divorce and grief tours and menopause retreats are about creating a sacred pocket of time centred on some intense emotion. These are our new thresholds. People want to pass through them and emerge changed on the other side. That's a huge opportunity for the travel industry to provide meaning and experience on a totally different level."